Apple is set to bring artificial intelligence (AI) into mainstream use. During a demo at their annual Worldwide Developers Conference, Apple showcased some of the AI-powered features that will be available on iPhone, iPad, and Mac devices in the fall. One notable feature is an improved Siri, which aims to provide a more reliable and personalized experience. However, some of Apple’s AI tools resemble those already on the market. Despite not always being first to adopt emerging technologies, the increasing adoption of generative AI prompted Apple to showcase its latest developments. The AI tools will be limited to Apple’s most powerful devices, potentially encouraging users to upgrade. Apple’s partnership with OpenAI is also involved in a limited capacity. Overall, Apple’s AI advancements are expected to enhance communication and productivity for users.
