Elon Musk's X is back to giving out free blue checks. It's no surprise they were a tough sell
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It seems that Elon Musk has reversed his decision to charge for blue checks on X. Users with large followings were surprised to see their blue checks, which were previously revoked by Musk, reappear. Musk announced that prominent users would now receive blue checks for free, without having to subscribe to the platform’s paid features. This marks a shift from Musk’s previous plans to monetize the verification system. The return of free blue checks suggests that Musk’s subscription-based approach may not have been successful. The value of the blue check has also diminished since it became available to anyone willing to pay for it.