In a first, Special K features pregnant woman on cereal box

Years ago, a popular cereal brand marketed itself to women by promising weight loss through meal replacement. Now, they are taking a different approach. The brand has partnered with a cookbook author, featuring her on a limited edition cereal box. This is the first time the brand has depicted a pregnant woman on their packaging. The box is available for purchase as part of the brand’s marketing campaign. The cereal industry has seen a decline in sales, prompting brands to explore new strategies. The cookbook author had previously sparked a conversation about pregnant bodies in an advertisement for another brand. In an Instagram post about the collaboration, she expressed joy in being the first pregnant woman on a cereal box. She mentioned that the campaign was shot when she was 39 weeks pregnant.