The complicated partnership between Apple and OpenAI

When a CEO attended a developer conference, he walked the campus and mingled with executives. Later, a partnership with a company was announced to bring their technology to devices. The CEO did not appear in the formal presentation and did not join other executives in a private press event. An analyst noted that having the CEO in the livestream would have created confusion. The company showcased AI-powered features coming to its devices in the fall, with the majority powered by their own technology. The partnership with the company is seen as a way for the company to fill in competitive gaps.