‘Whatever Happens in the Sauna Stays in the Sauna': Diplomacy, Conducted in the Nude

When it comes to conducting business, the Finnish government has a unique approach. They prefer to network and hold meetings in saunas, often in the nude. According to the Finnish ambassador to the United States, being half-naked or completely naked allows for more open and honest discussions. In this informal setting, diplomats can engage in deeper conversations that wouldn’t happen in a formal setting. The Finnish government emphasizes trust and confidentiality, with a rule that whatever happens in the sauna stays in the sauna.